The New Nation - Internet Edition

Ericsson (NASDAQ:ERIC) has been selected by DataStream Technology Sdn Berhad ( DST), a leading communications provider in Brunei Darussalam, for a nation-wide deployment of a state-of-the-art mobile multimedia content service delivery solution. This will enable DST 's 3G subscribers to enjoy a wide range of high-quality digital content and services via their handsets while on-the-go.

The technologies deployed - Ericsson's Mobile Service Delivery Platform (MSDP) and Ericsson Content Delivery System (ECDS) - will help DST grow new revenue streams from its 3G multimedia content offerings, as well as attract new subscribers to expand its market share in Brunei.

Deployment and integration of Ericsson's solutions has been completed in October 2008.

Ericsson has deployed its Mobile Service Delivery Platform (MSDP) solution to support the launch of DST 's 3G multimedia portal.

The technology is designed to allow mobile operators, such as DST , to introduce and charge subscribers for multimedia content delivered on any mobile device, over any mobile network and delivery channel.

In addition, the MSDP solution makes it possible for DST to manage both content and content providers more efficiently from the same platform.

DST's 3G portal and its mobile TV services is available to all DST mobile subscribers from November 14, 2008; subscribers will now enjoy real-time news, entertainment, sports as well as music and religious content from the convenience of their 3G handsets. Haji Marsad Haji Ismail, Group Chief Operating Officer, DST , says: "The launch of 3G multimedia content, together with our attractive package of new services and applications, is the perfect springboard to introduce our customers to the possibilities of advanced multimedia services.

Ericsson's cutting-edge technology and in-depth experience are pivotal in enabling us to deliver first-class customer experience in our latest 3G initiative."

"We are excited to be DST 's strategic partner in the introduction of its premium 3G multimedia services.

The latest technology puts DST in strong position to capitalize on the increasingly important mobile TV application and to further strengthen its leadership position in Brunei 's telecommunications industry," says Ann Emilson, President & Country Manager, Ericsson Singapore and Brunei .

Ericsson's Mobile Service Delivery Platform (MSDP) offers an end-to-end, multi-channel solution for establishing a profitable mobile service delivery business to help operators mobilize and charge for any content to any kind of mobile device, over any mobile network and delivery channel.

The MSDP technology is commercially deployed in more than 60 telecom operators in 35 countries, managing millions of transactions every day. Ericsson acquired Drutt and its solutions in June 2007.

Ericsson's mobile TV solution leverages the existing cellular network to allow operators to capitalize on existing network infrastructure investments.

The flexible and scalable solution can also accommodate broadcast technologies such as Multimedia Broadcast Multicast Service, as they become available.

-Internet