The New Nation - Internet Edition

Newnation BUSINESS REPORT

Perfetti Van Melle, the Italian-Dutch confectionery leader, has announced the launch of a new candy named 'Creamfills Xtra' by Alpenliebe.

Creamfills Xtra is another exciting innovation from the company. The crunchy product has a soft center with a delicious creamy taste.

In order to be affordable to all consumers in Bangladesh, the product shall be available in single units, at a price of Taka 2. The consumer may also choose to buy a display box containing 60 pieces for Taka 120.

Mr. Ramesh Jayaraman, Managing Director of the company in Bangladesh, said "Our business in Bangladesh has grown rapidly owing to the high standard of our product quality and continuous innovation. Having built several successful brands like Alpenliebe, Center Fresh, Center Fruit, Mentos and Chlormint, we know that the consumers here are responsive to innovation as long as the product suits the local palate and is affordable for regular consumption. Consumer research has told us that the Bangladeshi consumer rates the Creamfills Xtra product highly. We believe that its product quality and innovative soft center will help this new product to succeed."

Perfetti Van Melle Bangladesh Pvt Ltd has a factory at Rajendrapur. Since 2005 when they commenced production in Bangladesh, they have changed the very nature of the confectionery market in Bangladesh by offering vastly superior products for the consumers' enjoyment.