The New Nation - Internet Edition

Entertainment Report

Alliance Française launched a new course titled 'Art & Event Management' under the banner of its 'Ecole de design d'interieur' department. The inaugural ceremony of the course was held on November 4 at its auditorium in Dhanmondi in the city. It is worth mentioning that this course is the first of its kind in the country, which would bring some positive impacts in the aesthetic quality of events in Bangladesh. Patrick Branko, the First Secretary of the French Embassy in Bangladesh was present as the chief guest, while Sara Zaker, adviser of the course was present as the guest of honour on the occasion.

Architect Taufiqur Rahman Khan, coordinator of the course, conducted the program.

Patrick Branco in his speech said, "Arts management is becoming an important and growing field. Indeed, cultural institutions face more and more competition and economic concerns. Arts and cultural organisations are often competing for government funding and of course, for public attention. Companies are now far more concerned by their image and try to incorporate an artistic touch to all events they organise. Therefore, the cultural sector is now playing a key role in economy, and requires a specific academic background. Talented and creative people, having at the same time useful administration skills, can make the difference, and get doors open for wonderful projects."