The New Nation - Internet Edition

DCCI Director, Nessar Maksud Khan at the Certificate Awarding ceremony of five day training course on "Marketing is Everything" laid emphasis on marketing at every phase of life. He told that after WTO's emergence, we are committed by rules to produce quality products and market them at competitive prices. Under such situation qualified and trained employees are essential to run a modern business.

All officials in an enterprise perform marketing function, from meeting with the board to creating a product or service, answering the phone, sweeping the floor or touching the customer; marketing is a challenging work, he observed.

Joint Secretary (Training) Md. Jawadur Rahman Choudhury, briefed about other training activities of DCCI Business Institute including Knowledge Centre which, provides internet based training and information.

Jawadur Rahman said that OBI offers about 40 short training courses at affordable price as an extension of DCC l's services to the business community. In order to serve the community better, OBI periodically reviews and revises its training contents to meet the need of the time.

OBI as the only Authorized Examination Body of International Trade Center (ITC) Geneva has been holding International Certificates & Diploma Examination on IPSCM (International Purchasing and Supply Chain Management) in Bangladesh. Deputy Secretary (MIS) Shamsuddin Azad was also present during the program.

The course titled "Marketing is Everything" aims at familiarizing: An Introduction of Marketing, Market Mix and Environmental Factors, Understanding Consumers, Market Segmentation, Market Research and Positioning, Product Development & Pricing Strategy, Sales Management and Distribution Management.