The New Nation - Internet Edition

Visa Inc. announced TBWA Worldwide, an Omnicom communications company, has been appointed its global lead strategic and creative agency following a thorough review of Visa's incumbent agencies. The agency consolidation which takes effect January 1, 2009, is expected to deliver creative synergies and other operating and cost efficiencies to Visa Inc.

"As Visa has evolved into a global public company, we challenged our agency partners around the world to provide a unified approach to our marketing initiatives," said Antonio Lucio, chief marketing officer of Visa Inc. "This decision reflects the creative strength and innovation of TBWA Worldwide as well as their ability to deliver against Visa's unique brand vision."

The Visa brand has come to symbolise convenience, flexibility, security and global inclusiveness to hundreds of millions of consumers and tens of millions of merchants worldwide. As one of the world's most recognised consumer brands, Visa takes great care to manage the Visa brand promise through innovative marketing and advertising programmes across the globe.

In Bangladesh TBWA||Benchmark, the local agency of TBWA has successfully handled Visa for the last few years. Mr. Ashraf Kaiser, CEO and Managing Director of TBWA||Benchmark commented on this occasion that it is undoubtedly great news for TBWA family members. This winning symbolises the creative accuracy, strategic success and overall brand building capability of TBWA. Ashraf Kaiser also added, "We are proud to be a part of TBWA Worldwide and we are very much excited to leverage and implement the global strategic plan in Bangladesh market soon".