The New Nation - Internet Edition

Fashion Gates.Com

One of the most beautiful women in the world Claudia Schiffer is to become the new spokeswoman of High Street store Mango replacing there 20-year-old Liz Jagger.

In her new advertising campaign the catwalk queen Claudia Schiffer follows the steps of world famous beauties Karolina Kurkova and Elizabeth Jagger, who have already graced on the company's ads, 'hellomagazine' reports. The ladies, that are both very young, became the cover girls of the Spanish retailer, but Claudia is already the mother-of-two, which does not prevent her from staying the sizzling style icon of our time.

The fact that Mango chose a more mature woman as their new face indicates that the company decided to change the targeting of their advertising.