The New Nation - Internet Edition

Rich, a leading food brand in the country, has launched a retail product pack specially designed for Ifter. The pack, named Jumbo Treat, contains 16 pieces of four different items excellent to serve four persons.

Niaz Rahim, managing director of Rahimafrooz Superstores Ltd, and Nusrat Bari Asha, director of Harvest Rich Agro Industries Ltd, formally launched the product pack at Gulshan Agora on Wednesday. Apart from Jumbo Treat, Rich brand is going to launch fish finger, chicken and beef burger patti during this Ramadan, whose cost will ranges from taka 110 to taka 145 per pack.Bangladesh Supermarkets Owners' Association general secretary Zakir Hossain, Harvest Rich Industries chief operating officer (COO) T D Packir, Agora general manager Kishwar Imdad, head of operation Shams Haider, head of procurement M Nizam Chowdhury, head of marketing MAH Ruhel Abedin, Harvest Rich customer care coordinator Yasmin Akter, other officials of both the companies and customers of Agora were present at the launching ceremony.

Rich brand is strongly driven by its vision and values to be a most innovative halal food-processing brand in the region. Its portfolio includes over 122 types of processed and value added product range in chicken, beef, mutton, fish, vegetables and tube ice. Rich brand products comply with entire process of halal requirement and have acquired NOC from BSTI for all the product range. Harvest Rich Agro Industries is a HACCP certified company.