The New Nation - Internet Edition

Kohinoor Chemical Co. (Bangladesh) Limited recently kicked off a 3-week-long massive promotional campaign for its fairness cream Fair and Care titled as "Data Hatem Taii" along with Fair and Care Beauty Fair for greater Mymensingh (Mymensingh, Netrakona, Sherpur, Jamalpur and Kishoreganj) aiming at ensuring greater involvement of the shop owners and the consumers. The final part of the long campaign marked as Fair and Care Beauty Fair was held on 29 August 2008 at Hotel Amir International at Mymenisgh dedicated only for female participants. A marked multitude of enthusiastic participants from across the greater Mymensingh region swept through the many splendors of the day-long Beauty Fair. Unique attraction of the fair included meeting with Fair and Care TV Commercial's lead beauty model Saina, health, fashion and fitness tips, horoscope, mehedi decoration, hourly Raffle Draw and instant distribution of attractive prizes, lifestyle glimpses of the Miss World pageantry and of course, a wide demonstration of Kohinoor Chemical's Tibet and other beauty/healthcare products.

Women from all walks of life, especially teenagers crowded the first-ever Beauty Fair ever held at Mymensingh. A selection from among the pretty faces attended the Fair was instantly called in "Look of the Day" photo sessions, that indeed added a unique spice to the day-long Fair for the beauties.