The New Nation - Internet Edition

WP Reporter

According to the Wikipedia definition, a boutique, from the French word for 'shop,’ is a small shop outlet, especially one that specialises in elite and fashionable items such as clothing and jewellery.

The term entered into everyday English use in the late 1960’s when, for a brief period, London, UK was the centre of the fashion trade. Carnaby Street and the Kings Road were the focus of much media attention as home to the most fashionable boutiques of the era.

In the strictest sense of the word, boutiques would be one-of-a-kind but more generally speaking, some chains can be referred to as boutiques if they specialise in particularly stylish offerings.

Recently, the term 'boutique’ has started being applied to the normally-mass-market items that are either niche or produced in intentionally small numbers at very high prices.

Although some boutiques specialise in hand-made items and other truly one-of-a-kind items, others simply produce T-shirts, stickers, and other fashion accessories and sell them at unusually high prices.

At present, specialised boutique shops are a relatively new phenomenon in Dhaka. However the sector is growing fast. As a part of the fastest growing boutique, a new boutique outlet named “Bokul’s” started its journey in the city recently.

Inauguration of the new outlet of 'Bokul’s’ was held at the ground floor of Aziz Cooperative Super Market in the city on September 1.

Sculptors Ferdousi Priyobhashini, Hamiduzzaman Khan and Ivy Zaman, poet Asad Chowdhury, photographer Nasir Ali Mamun, dramatist Ahmed Shahabuddin, poet Zakir Abu Jafar, fashion designer Pamir, among others, were present at the inauguration of the boutique outlet.

Various types of local sari, three-piece, gents and ladies fatua, shirt, panjabi, T-Shirt and children wears are available in Bokul’s.