The New Nation - Internet Edition

BUSINESS REPORT

Banglalink announced that it has reached the one crore subscriber mark, further strengthening its position as the country's second largest mobile operator. The milestone has been reached in only three and a half years of operation, which represents an incredible achievement, and provides testimony to the company's rapid expansion that has made it the fastest growing mobile operator in the country.

On this occasion, Rashid Khan, President and CEO of Banglalink said: "Orascom Telecom came to Bangladesh with the objective of becoming a major force in the market, and this is exactly what has been achieved in such a short period of time. Our slogan is "making a difference" and we strive very hard to live up to this in everything we do. The fact that over one crore customers have shown confidence in us shows that we have been able to live up to their expectations."

The impressive growth of Banglalink is based on the overwhelming response to Banglalink's innovative products and services, and is fuelled by heavy infrastructure investment. The company has so far invested more than $ 800 million in its network infrastructure and is continuing to invest further to ensure the highest quality service to customers.

A major project aimed at enhancing network quality further that has recently been completed is a nationwide fiber optic network of over 1900 kilometers that includes the longest submarine cable in the country running under the Padma River.

In terms of service quality, Banglalink has continued to invest heavily in its customer care services.

Banglalink has the largest network of over 700 customer service points spread all over the country along with a passionate and vigilant team to provide quality and prompt service. A state of the art call centre serves customers around the clock where service is provided by highly trained agents under the "one call does it all" slogan. Banglalink focuses heavily on its corporate social responsibility, and has been very active in promoting tourism and cultural activities in the country. Banglalink has also pioneered efforts in times of need when the country was hit by floods and hurricane Sidr.