The New Nation - Internet Edition

Entertainment Report

The final round of BrandWitz 2008, the inter business school marketing competition, organised by IBA Communication Club (IBACC) and CLEAR, a prominent brand of Unilever Bangladesh Ltd was held recently.

This was the 3rd round of the competition where the topic was 'Branding for Democracy: Developing a Communication Campaign that Defines and Promotes Fair Candidates to the Electorates for the Parliamentary Elections.'

The three finalists teams were American International University Bangladesh, Khulna University and the Institute of Business Administration (IBA) of Dhaka University.

Professor SMA Faiz, Vice Chancellor of Dhaka University, was present as the chief guest, while Syed Manzur Elahi, President of Dhaka University Alumni Association (DUAA) and former advisor of the Caretaker Government and Rakesh Mohan, Chairman and Managing Director of the Unilever Bangladesh Ltd, presents as special guests on the occasion.

Dr Muhammad Ziaulhaq Mamun, Professor and Director of IBA and Professor Munir Khasru, Moderator of IBACC were also present on the occasion.

Mushtaque Ahmed, Managing Director of NetValue and Mamun Rashid of CitiBank NA and Naushad Chowdhury, Director of Brands & Development of the Unilever Bangladesh Ltd, were present as judges at the function.

It was an evening filled with intellectual wit and thought, impressively presented by the participants. With notable performances from the participants it proved to be a pleasant occasion of upholding the belief of the young minds of Bangladesh. There was a tie between Khulna University and Institute of Business Administration (IBA) for the first place and the 2nd Runner-up team was American International University Bangladesh (AIUB).

24 teams from top 15 business schools took part in the competition. The recorded final will be aired on ATN Bangla on August 21 (today) at 8:00pm. All the team members of the winning team of the event will get the opportunity to work with the brand team of Unilever Bangladesh on an 8-weeks project.