The New Nation - Internet Edition

British Airways has brought together two of Britain's leading design consultancies, for people and tangerine, to take their First class cabins to new heights of customer luxury and service.

In an example of industry partnership, tangerine and for people are working together with BA's in-house design experts on every aspect of the First class experience.

BA was the first commercial airline to develop and introduce fully flat beds in 1995 for its flagship cabin. The rest of the aviation industry quickly followed. for people have an impressive legacy in the luxury travel sector including work for Aston Martin and Jaguar.

Working with BA's design management team, they have responsibility for the overall creative direction of the project including the key aspects of the brand, product and service elements. tangerine, the agency that British Airways used to develop their award-winning fully flat bed in business class, are once again bringing their intelligent design approach and past experience to bear on the First cabin layout and seat design.