The New Nation - Internet Edition

BUSINESS REPORT

The Kohinoor Chemical Company (Bangladesh) Limited has organized a three-week long special product promotion campaign on its fairness cream, FAIR & CARE at the-districts of Mymensingh, Netrokona, Jamalpur, Sherpur & Kishoregonj. This campaign included three programmes entitled Ruper Mela, Da'ta Ha'tem Tai and Massive Communication Activities targeting selective shops/outlets, traders and end-users who live in the district towns and at the adjoining areas.

At the end of this special-natured promotion campaign a Meet-the-Press function was held on 16 August 2008 at Hotel Amir International at Mymensingh to meet the press as well as the female and male users of this product.

The local elites also attended meeting. It was a lively and spontaneous meeting.

Altaf Hossain, Senior Vice President, Sales & Marketing of Kohinoor Chemical Company (Bangladesh) Ltd spoke on the occasion as resource person. He explained the importance and purpose of such a programme.

He also answered the questions of journalists and audience as to why Fair & Care is the best and ultimate fairness cream for the beauty-loving males and females.

The meeting was also addressed by, among others, Messrs. Subrota Chandra Majumder, Vice President-Sales, GoJam Kibria -Sarkar, Assjstant Vice President-Brand, Md. Shahid Kabir, Executive-Brand and Sayed Munir Hossain, CEO of Response, the Event Management Agency.