The New Nation - Internet Edition

l Thai business professionals give a lot of importance to the business titles. Ensure that you address them appropriately. Address them with a courtesy title such as "Mr", "Mrs" or "Ms" followed by theor first name. The short Thai term of "Mr.", "Mrs.", or "Miss" is "Khun."

l Most of the businesspeople are Chinese. Their names generally consist of their family name, followed by their personal name.

l Nicknames are popular in Thailand. In case they have a difficulty in pronouncing your name, don't be surprised if the give you a nickname!

l It will be an asset to have one side of your business card translated into Thai.

l Thais are very particular about the people they want to start a business with. They will closely monitor the way you interact in business and social settings.

l You may be invited for a formal lunch or dinner initially. Ensure that you do not discuss work at this time.

l The Thai society is deeply hierarchical. They are open to new ideas and concepts.

l Smiling or laughing is not a sign of amusement! It could also be because your Thai counterpart is nervous or embarrassed about something. The best thing that you could do is change the topic of conversation.

l Be careful about how you frame your questions. Most Thai's avoid answering a direct question.

l Schedule your appointment at least a month or two in advance. This shows your keenness in meeting the person.

l Be punctual. It reflects interest.

l Business hours in Thailand are from 8:30 to 5:00 pm, Monday through Friday.

l Shopping places are open from 10:00 a.m. to 6:30 or 7:00 p.m., Monday through Saturday.

l Gifts are generally exchanged in the second meeting.

l If you are invited for a meal, take some fruits or cake. Carnations and marigolds are associated with funerals. Avoid giving these flowers.

l Remember that the gifts in Thailand are never opened in front of the giver.

l A handshake is an appropriate greeting for a man. Avoid shaking hands with a lady if you are meeting her for the first time, unless she initiates it.

l Public display of affection between the opposite sex is not acceptable in Thailand.

l Avoid touching anyone on the head. It reflects bad manners.

l Whether you are in a bus or in a train, if you a see a monk standing, offer him your seat. It reflects good manners.

l Your hat and shoes must be removed before you enter a Buddhist temple. It is a sign of respect.

l The climate in Thailand is very hot and humid. Wear lightweight clothing. Since most offices and public places are heavily air conditioned, you can take a blazer, sweater and suit jackets.

l On formal occasions, men should wear traditional summer formal attire, which consists of a white jacket, black pants, and black tie; long dresses are recommended for women.

l When you initiate a conversation, there are a few topics that you may need to avoid. Here is a list of topics on which you can start a conversation, like, Thai landmarks, restaurants, positive comments on the Thai Royal family and politics.