The New Nation - Internet Edition

BUSINESS REPORT

Inter Business School Marketing Competition, titled 'Brand Witz-2008' begins at the Institute of Business Administration (IBA) of Dhaka University (DU) today (Thursday).

IBA Communication Club (IBACC) is organising the event in order to create an opportunity for the business students to relate their theoretical concepts of marketing and branding with real life by using their creativity and innovation.

CLEAR, a prominent brand of Unilever Bangladesh Limited is the official sponsor of the event.

Addressing a press conference at the institute yesterday, Dr Muhammad Ziaul Haq Mamun, IBA Director said the key objective of the competition was to enhance a sense of social responsibility among students.

"The event will create a platform for interaction between business school students and senior business executives and marketing personnel under the same roof," he added.

IBACC moderator Prof Syed Munir Khasru and IBA Communication Club president Morshed-Ul-Arefin were present at the press conference.

Some 24 teams, each having three members, from business faculties of 15 top universities of the country will take part in the competition.

The universities are University of Dhaka, Jahangirnagar University, Khulna University, Chittagong University, Rajshahi University, American International University of Bangladesh, BRAC University, Eastern University, East West University, Independent University of Bangladesh, North South University, South East University, Stamford University, United International University and Institute of Business Administration, Dhaka. The teams will be given a case, which they will solve in an hour and present it before a panel of judges.

The members of the champion team will have an exposure of working with the brand team of Unilever Bangladesh for three months on part time basis.

A workshop for the event will be held at 2:00 pm today (Thursday) where the academics and experts will deliver their speeches on several topics.

Shama-E-Zaheer, Faculty, IBA will deliver speech on 'Business Case Solving,' Mushtaq Ahmed, CEO, Net Value will deliver speech on 'Basic Marketing Tools,' KSM Minhaz, Manager, Product Group will deliver speech on 'Building Brands Through IMC' and Muneer Ahmed, CEO, Unitrend will deliver his speech on 'Societal Marketing Process.'

The first round, semi round and the final round of the competition will be held respectively on August 1, 2 and 16.