The New Nation - Internet Edition

MAXUS celebrated its 3rd anniversary yesterday. MAXUS is a WPP company, part of GroupM, operational in Bangladesh from July 28, 2005.

In Bangladesh Maxus is an affiliate of Media Consultants Ltd. It is positioned as a media investment management company, dedicated to a selected client roster, with full and seamless access to all GroupM resources. Its overarching purpose is to cultivate and fulfill a desire for effective profitable communication.

On this day in 2005 it started its operation through releasing advertisement of Camelia Beauty soap, a brand of Marico Bangladesh Ltd.

In 2006 Nokia, the global leader in mobile handset business, became MAXUS' client under the global partnership with GroupM. Within 3 years MAXUS became one of the largest media investment company in Bangladesh.

To address the memorable day Vikram Sakhuja, Chief Operating Officer of GroupM South Asia, said "The spirit of Maxus is a restless energy that is unleashed towards delivering customized and innovative client solutions. It also makes Maxus one of the fastest growing agencies in our group. Bangladesh is no different. We started 3 years ago with the Marico business and have since added 9 prestigious accounts including Nokia, Finlays and many others. I thank all our clients and media owners for their support. We count on your good wishes for the future."

To mark the occasion Aly Zaker, CEO of MAXUS, said "warmest felicitations to MAXUS on their third anniversary of business in Bangladesh. Within this short span of time MAXUS has made effective contribution towards adding more professionalism in media planning, disseminations and implementation. The Asiatic Group is perhaps the only conglomerate in total communication to own, in partnership with the GroupM, three full service media agencies. I am confident that with the dedication of my colleagues in MAXUS it will soon become a leader in its category of business in the country."

MAXUS offers Strategic Media Planning, Media Investment Management, ESP Entertainment, Sports, Partnership, Media Analytical Service, Media PR Management etc with the edge of owning vast media database, global propriety tools and techniques. In Bangladesh, it has also a strategic partnership with Talkingpoint, a communication agency under Asiatic Group, to handle the media business of Talkingpoint clients.

"We are very grateful to the clients, TV channels, publications, radio stations, partners and well wishers for their continuous support and assistance. We believe our seamless relationship will be continued in the glorious future" said by Shikdar Akhtar-Uz-Zaman, Business Group Head of MAXUS.

With 40 offices in 24 countries and backing of the world's largest media group, GroupM, MAXUS is well placed to exploit the changing media environment. Other GroupM assets in Bangladesh are Asiatic MindShare and Mediaedge:cia.