The New Nation - Internet Edition

Entertainment Desk

In its seventh year, the ultimate pageant of beauty and brains - Pantene You Got the Look (YGTL) - is back for the 2008 edition. Grey Advertising Bangladesh Ltd, on behalf of Procter & Gamble Bangladesh, is back in its familiar role as organizer of this gala event.

YGTL has been taking place for six years now; every year, the show has attracted many gifted young men and women to its fold. YGTL has become, over the years, the benchmark of prestige and glamour; it has catapulted a great many of its participants to the realm of stardom.

Beginning with a nationwide call for entries, YGTL short-lists 120 young men and women for a face-to-face interview. Thereafter, 24 of the finest candidates are selected for a month long 'boot camp', where they're groomed in the art of presenting themselves- in high-strung, often stressful environments - to the outside world. This year, on the 6th of July, the 24 finalists of YGTL'08 began their journey towards achieving their personal goals at the showpiece event. All the effort at the 'boot camp' - the grooming sessions, the gruelling physical exercise, speech-coaching, the dance lessons, the endless practice-walking and ramp choreography - will eventually transform these young people, each into a potential winner; ready to unleash his/her talents on stage, satisfying the expectations of a huge viewing contingent, come the day of the final.

This year's YGTL has an impressive array of patrons. With Co-Sponsor Gallery Apex, and Herbal Solution Day Spa & Beauty Studio as hair and make-up partner, bangladeshinfo as online partner, and Radio Today as radio partner, backing the event, YGTL 2008 has all the makings of a truly spectacular affair. And as far as the finalists are concerned, they are being groomed by the finest hands in the country. There's "Xiya and Brothers" for Choreography, 'Denial,' represented by Ditan, for Styling; and dance expert Tanzim; to coach the finalists, to distil their talents and help them deliver their very best when it's down to the wire.

Bigger, better and with more event based activities, this year's Pantene YGTL promises to be a splendid exhibition of ability, beauty and poise; and ready to justify its billing as the outstanding pageant of the country.