The New Nation - Internet Edition

BUSINESS REPORTER

Bata Bangladesh brought the world famous sports brand 'Nike' into the Bangladesh market to serious sports and lifestyle wear consumers through an agreement between Bata Shoe Company Bangladesh Limited and Nike Singapore Pte Limited where it has been appointed as the "official distributor" of genuine Nike oroducts.

Bata Shoe Company (Bangladesh) Ltd yesterday informed it officially in a press briefing.

The latest range of authentic running, soccer, tennis, basketball and sports inspired shoes of Nike which ranges between Tk. 5000 and Tk. 8500, are now available in five of its top outlets at Gulshan 1, Banani, Rapa Plaza, Bashundhara City and 218 Elephant Road in the city..

Managing Director of Bata Emerging Markets (West) Jorge Carbajal, Managing Director of Bata Shoe Company (BD) Ltd and Chief Financing Officer of Bata Ceear Pandero unveiled the latest Nike collections in front of 100 invited guests and media personnel at the press briefing at Dhaka Sheraton Hotel in the city. The launching event showcased Nike's exclusive collections and was combined with a presentation on Bata Shoe Company (Bangladesh) Ltd. and the company's plans for the brand.

Bata is a world-renowned footwear brand which was founded by Thomas Bata in 1894. The company has already brought well renowned international brands such as Hush Puppies and Scholl while at the same time upholding the image of its own specialised brands like Power, Marie Claire and Bubblegummers by introducing new ranges of modern designs and marketing them through different retail concepts.