The New Nation - Internet Edition

Holcim, the leading cement company of the country, has recently organised 'Field Force Management Training 2008', a daylong training program for its sales and marketing personnel at city's Spectra Convention Centre. The main objective of the training program was to reinvigorate the spirit of the Sales Team that they require for the market. About 70 sales personnel of the company attended the program and received training on various aspects of the company.

PN Iyer, Managing Director of the company reiterated in his presentation that our vision is to provide foundations for society's future while our mission is to be the most respected and attractive company in our industry- creating value for all our stakeholders. He thanked all participants for delivering good s ales performance achieved in 2007 and urged them to continue their efforts to be more customer centric in the days ahead.

"Besides being sales focused, all sales personnel are also required to foster the concept of Environmental Performance, Corporate Social Responsibility (CSR), Occupational Health and Safety and Sustainable Development (SO) of the company through which we can contribute towards the improvement of the society", Iyer added.

Mr Ramji from India, an external consultant gave a small speech on logistics to the field force and focused on customer based issues. The daylong program included topics covering the areas like Marketing Objectives and Strategies, Sales Skills, Human Resource Development (HRD) Business Planning, Customer Relationship Management, etc.

The daylong program was followed by cultural program and dinner organised by Holcim (Bangladesh) Ltd. All the high officials of the company were present.