The New Nation - Internet Edition

Berger Paints have recently introduced complete wood coating solution under the brand name Innova in collaboration with Becker Acroma Italia SpA, leading wood coating solution provider in Europe.

A launching programme was held in Hotel Sheraton on May 27. With this strategic alliance, the furniture industry will get the opportunity to enjoy the European wood coating finish in Bangladesh.

This brand will offer the complete range of PU based lacquer coatings for wood and MDF board. Berger Innova products have all the characteristics of a high performance finish which includes superb film transparency, matt to high gloss finish, excellent protection against household chemicals (water, tea, coffee, etc.), high resistance to scratches and abrasion from daily use. They are suitable for use on a range of manufactured articles including: furnishings, chairs, kitchens, tables, doors, office furniture, etc.

Rupali Chowdhury, Managing Director, Berger Paints (BD) Limited inaugurated the program as the chief guest. Stefano Antoniazzi, Managing Director of Becker Acroma Italia SpA attended the program as special guest.

In her speech, Ms Chowdhury has mentioned that Berger always tries to provide the best quality and advanced technology in paint solutions assisted by excellent customer service. So it is continuously investing on new technology, and Research and Development (R&D) to provide comprehensive and sustainable painting solutions to the needs of this country for the last few decades. This has made Berger the absolute market leader in the Bangladesh paint industry. She also added that Berger is committed to deliver the persistent quality with seamless customer service and full technical support for introducing advanced product offerings and process improvisation for the brand Innova. GM-Sales & Marketing Mohsin Habib Chowdhury and MD of Becker Acroma Stefano Antoniazzi also delivered their own speech on this occasion. Stefano gave a brief view of Becker Acroma in his presentation. Becker Acroma Italia SpA is providing the highest caliber wood coating solutions for over a hundred years. Under the umbrella of the coating giant AB. Wilh Becker of Sweden, it operates in more than 50 countries around the globe.

The pioneer & eminent furniture manufacturers, architects, developers, and interior designers, high officials of Berger Paints along with media personnel were present in the occasion.