The New Nation - Internet Edition

WP Reporter

ETC-Fashion Exclusives, the newest venture of Etcetera Bangladesh - a concern of Ascent Group - was launched recently in a fashion-show, jointly organized by Etcetera and JetSet Public Relations (JPR). Held at the Dhaka Sheraton Hotel on Friday, May 9th, the show displayed designs and accessories that will be exclusively available at Etc Fashion Exclusives. This newest entrant to the Dhaka retail scene aims to blend the best of East and West and showcase the talents of a host of designers under one roof for the convenience of the busy, Dhaka shopper. ETC - Fashion Exclusives presents a rare and unique opportunity for our own local designers, who will be able to display their talent alongside the premium names in sub-continental and international fashion.

Choreographed by the renowned Liza Varma, the event showcased the talents of a host of sub-continental designers, including Ritu Kumar, Satya Paul, Anju Modi, Ashima-Leena. Local designers were equally well represented, with Bangladeshi designers and brands including Tootli Rahman, Nasrine R@Dia, Rehana Ashraf, Shabana Ali, Shahrukh Amin, Samuel H and Symon & Tenzing. The display of jewels by Jagirdar was merely one of the many highlights of the event. Established models from the international fashion circuit, including pageant winners Ms India and Ms Sri Lanka, displayed the designs to their full advantage.

The event was a truly glamorous one and noteworthy participants included Mr Syed Maher Murshed, Acting Chairman and Managing Director - Etcetera Bangladesh Pvt. Ltd., Mr Mishal Karim, Managing Director - Dia Asiana and Mrs Nasrine R. Karim, President - Bangladesh Design Council and Editor - Dia Asiana. Special awards of achievement were conferred to Ms Ritu Kumar, Ms Leena Singh and Ms Shahnaz Plamondon. The Honourable Adviser for Culture, Social & Women's Affairs, Dr Rasheda K. Choudhury kindly consented to grace the occasion with her presence. Sponsored by the likes of GMG Airlines, Bank Asia, AB Bank, the evening was glitz, glamour and elegance at their very best.

ETC Fashion Exclusives launched at Gulshan

ETC - Fashion Exclusives, the newest venture of Etcetera Bangladesh - a concern of Ascent Group - was launched on 10th May, 2008 at Gulshan.

Etc Fashion Exclusives brings a whole new store environment with contemporary retail presentation, open walkways, chic displays and vibrant lighting, creating a cozy ambience that pampers customers and enhances their overall shopping experience.

The store's layout, decor and merchandise selections have been designed especially to meet the shopping needs of customers in Dhaka City. Etc Fashion Exclusives will have a lot to offer the fashion-conscious shopper. From stylish casual collections to business apparel, dresses and formal wear. When it comes to fashion excellence, our unique combination of variety, quality and style will be unsurpassed.

Throughout our store, consumers can find well-known international fashion brands that have never been distributed in Dhaka before including Ritu Kumar, Satyapaul, Rohit Bal, Biba, Colours Of India, Orly for apparels. Favorite Bangladeshi brands can also be found at Etc Fashion Exclusives .

Our aim has always been to offer choice, individuality, excellent value and quality, and the best customer service to ensure your complete satisfaction. Style is your personal signature created by following your instincts. It's about simple sophisticated items that co-ordinate to make the perfect wardrobe. It's the confidence that comes from good value and great design. It's about finding the pieces you want in one place.

Photo: New Tarun