The New Nation - Internet Edition

BUSINESS REPORT

Benchmark Limited, a leading ad agency in Bangladesh teamed up with TBWA||Worldwide on May 6, 2008 in a grand re-launching ceremony at Pan Pacific Sonargaon, Dhaka.

TBWA is one of the most creative ad agency networks in the world. Ashraf Kaiser, CEO of Benchmark and Ian Thubron, Executive Vice President of TBWA/Asia Pacific unveiled the new logo of the company 'TBWA||Benchmark' in presence of the media, business personalities and social celebrities.

In the re-launching ceremony, Ian officially handed over the 'Symbol of Disruption'. In his short presentation Ian presented the working philosophy of TBWA.

Ashraf Kaiser presented the story of Benchmark and its journey so far.

"We are looking forward to a fruitful partnership and to bring in TBWA||'s philosophy of Disruption in Bangladesh, their resources and insight," said Ashraf Kaiser, CEO and MD of TBWA||Benchmark.

He also added, "We are very excited about the great potential we see in joining hands with an advertising network that has made an enormous impact in a short period of time in the world as well as in Asia'.

Referring to the partnership with Benchmark, Ian Thubron, Executive Vice-President, TBWA|| Asia Pacific said, `the association with Benchmark will help TBWA|| to mobilize its international expertise in building better brands in Bangladesh. Ian added. 'I believe TBWA||Benchmark will create a larger share of the future as well as a huge impact in the local market'.

TBWA||Benchmark serve a number of local and international brands like, Standard Chartered Bank, Etihad Airways, Aktel, Marks Full Crème Milk Powder, Singapore Tourism Board, ABC Radio, Pizza Hut, KFC and beyond. TBWA|| built the brands like Adidas, Absolut, Sony Play Station, Apple, McDonald's, Michelin, Nissan, Samsonite and beyond.