The New Nation - Internet Edition

Benchmark Ltd, an ad agency in Bangladesh, teams up with TBWA/Worldwide, one of the most creative ad agency networks in the globe and will operate as TBWA/Benchmark. The re-branding will be unveiled on May 6 at Sonargaon Hotel in the city.

Describing the partnership as 'a significant move,' Ashraf Kaiser, Managing Director and CEO of Benchmark Limited said, "It will not only enhance the capacity of Benchmark but also bring international quality for Bangladesh advertising industry'.

He added, "We are very excited about the great potential we see in joining hands with an advertising network that has built powerful brands like Adidos, Apple, Absolut and made an enormous impact in global advertising scenario.

Benchmark sailed its brand communication voyage in 2001. It currently deals with some major local and International brands Like, Pizza Hut, Aktel, Standard Chartered Bank, Etihad Airways, Singapore Tourism Board, and ABC Radio.

TBWA||Worldwide (www. tbwa.com) creates disruptive ideas for global clientele including Absolut, adidas, Apple, Beiersdorf, Henkel, Mosterfoods, McDonald's, Michelin, Nissan, Samsonite and Sony PlayStation.