The New Nation - Internet Edition

BUSINESS REPORT

The first ever Road Show of Prime Bank Limited showcasing different products and services of the bank is now going on. It was inaugurated at the bank's Gulshan Branch on March 19 last. This Road Show with a feature of traveling demonstration will be brought to all the 61 branches of the bank around the country, one after another.

The theme of this Road Show is 'Connecting Customers.'

"This new concept of marketing will give the customers a privilege of not going to the bank's branches, rather the bank officials will go customers door to door and provide them with all the information they need," said Ferdousi Sultana, Head of Public Relations of Prime Bank Limited, while speaking at a press meet at Eskaton Road Branch of Prime Bank in the city on Tuesday.

She said so far, ten branches came under the Road Show programme, including the Eskaton Road Branch.

Other branches that had the Road Show are-Gulshan, Mohakhali, Uttara, Pragati, Sarani, Bashundhara, Motijheel, Motijheel Foreign Exchange and Mouchak Branches.

According to Ferdousi Sultana, the main aim of conducting the Road Show is to instill deposit habits among the clients and to assist them in enhancing their standard of living through different consumer loan products.

In this way, she said customers and future customers willing to take products and services of Prime Bank would have detail insight into the service portfolios of the bank like Deposit Accounts, Retail Loan, Remittance Services, Credit Cards etc will be benefited directly.

She also said through the activities of Road Show, Prime Bank's different services and products are being taken to the doorsteps of grassroots level.

The press meet was also attended by Head of Marketing Ehsan Habib, Vice President, Public Relations Imtiaz Ahmed Siddiqui, SAVP of Marketing Abu Zafer Sharifuddin, AVP Javed Iqbal and Head of New Eskaton Branch, Prime Bank Limited Mohd Afzal Hossain.