Internet Edition. March 19, 2008, Updated: Bangladesh Time 12:00 AM 
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Solid ink technology from Xerox

We always knew that color is expensive, but there a new technology in market which makes color affordable. Solid ink is a proven color printing technology which is easy to use, produces incredible colour print quality, Simple maintenance and less impact on the environment, fast speed and less worry.

The benefits of using color:

* Colour emphasizes critical information and conveys a sense of professionalism

* Colour increases readers' attention spans and recall by 82%

* Colour gains readership by 80%

* Colour makes an impression that is 39% more memorable

* Telephone listings printed in colour can increase response by 44%

* People are 55% more likely to pick up a full-colour piece of mail first

* Information can be located 70% faster if it's in colour

* Colour reduces errors by 80%

Introduced in 1991, Xerox's proven solid ink colour printing technology gives you the most value for your money. Solid ink produces brilliant, vibrant prints on a wide range of media, is the easiest technology on the market to use, and produces 90% less waste than a typical colour laser printer.

3 reason why you'll love solid ink ---------

* Outstanding print quality

* Clean & green

* Easy to use

The Ink:

* Non-toxic ink is resin-based, similar to a crayon, so the sticks are safe to handle by anyone

* No-mess ink won't stain your clothes or your skin

* Capacities of ink sticks can be up to 1,000 or 2,300 pages depending on the device

* Load up to 5 sticks at a time (depending on device) of each colour in a solid ink device for long, uninterrupted printing

Stringent manufacturing of the ink ensures colours will be consistent - 100% of all ink is inspected, not a statistical sampling, which is commonly used

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