The New Nation - Internet Edition

BUSINESS REPORT

Agora, country's main and largest chain supermarkets run by Rahimafrooz, signed a memorandum of understanding (MoU) with Casada Technology Bangladesh Ltd, a USA and Taiwan-based technology company, for digital signage. Digital signage is an electronic display device, which is used to present full motion video, photo graphics and text.

Under the deal, Casada will set up display system at Agora to show product information as well as updated news and promotions on it. With the launch of the service, Agora customers as well as suppliers can have their necessary product and other information easily.

Niaz Rahim, Managing Director of Rahimafrooz Superstores Ltd, and Md Reza Arfin, Managing Director of Casada Technology Bangladesh Ltd, signed the deal at Rahimafrooz corporate office in the city recently.

Casada Technology Chairman Intezar Ahmed, Director Imtiaz Ahmed, Chief Technology Officer Nadimur Rahman and General Manager Khandaker Ahsan Mahmud, and Agora Marketing Manager GM Kamrul Hassan were present at the signing ceremony.

Casada Technology Bangladesh Ltd is the lone company in the country to import and offer digital signage services.

Agora has been the first user of the ultra-modern technology. The service will be launched first at Agora's Gulshan outlet very soon and then other outlets in phases.

The digital signage includes the rapid ability to update content, and the ability to deliver specific messages to specific audiences in specific locations.

Digital signage is helping to merge the industries of advertising network and point of purchase display merchandising.