The New Nation - Internet Edition

BUSINESS REPORT

As part of presenting its 'Thought Leadership' agenda, Ogilvy & Mather Bangladesh organised a brand forum celebrating creativity. The forum was themed 'See. Beyond>.'

Its objective was to inspire young professionals to think out-of-the-box and to challenge them to harness their full creative potential and their entrepreneurial spirits.

Ogilvy believes that creativity is not just a marketing privilege rather it's a mindset that, with unbridled exploitation, can lead to many great things for the society.

Miles Young (Chairman, Ogilvy & Mather Asia Pacific) chaired the See. Beyond> forum and presented a paper on the evolution of branding. He was followed by Mrs. Geeteara Safiya Choudhury (a leading advertising practitioner of the country) who spoke about building big brands in small steps.

Jerry Smith (President OgilvyOne Asia Pacific) presented a paper on the creative exploitation of new media-namely digital.

Piyush Pandey (Co-Chairman & National Creative Director, Ogilvy & Mather India and South Asia) co-chaired the forum and presented a paper on how to be creative everyday. The forum ended with enthusiastic audience participation in an interactive Q&A session. The See. Beyond> forum was held at a prominent local hotel, and it was attended by executives from across many companies of Bangladesh.

It is worthwhile to mention that Ogilvy & Mather is one of the largest marketing communications network in the world, having 497 offices in more that 125 countries. This inaugural See. Beyond> forum was part of the celebrations marking the official launch of Ogilvy & Mather Bangladesh.