The New Nation - Internet Edition

Benchmark Limited, an affiliate of TBWA worldwide, a leading advertising, marketing communication and event management company, has won the communications of ABC Radio, an upcoming FM station from Transcom Group, in a competitive pitch participated by other agencies. The key responsibilities of Benchmark will be to develop strategic positioning and communication ideas for ABC Radio.

An agreement was signed between ABC Radio and Benchmark at Benchmark office recently. The agreement was signed by Jalal Uddin Akanda, executive director, ABC Radio, and Ashraf Kaiser, managing director & CEO, Benchmark Ltd. Mahammed Jasimuddin, finance manager, ABC Radio, Sanaullah Lavlu, senior journalist, ABC Radio, Ershadul Hamid, senior accounts manager, Benchmark, and Ashok Kumar Das, finance & administration manager, Benchmark, were present in the signing ceremony.