The New Nation - Internet Edition

Grey Dhaka, one of the largest communications agencies of Bangladesh, has been nominated for the Effie - one of the most coveted advertising industry awards. Each year, the Effie is awarded via the Global Effie, The Euro Effie, Effie Asia Pacific, and more than 35 national Effie programmes. As a finalist under the Effie Asia Pacific programme, Grey Dhaka was pitted against other industry professionals from across the Asia Pacific region. They have been nominated for the campaign Grey Dhaka created for Nokia Bangladesh. While typical advertising industry awards recognise 'creative' excellence, the Effie rewards the effectiveness of the advertising itself. It is not enough to tackle a marketplace challenge with a 'big' idea - the Effie looks at ideas that work: how the message has been effectively communicated to the consumer and has demonstrated measurable results.

Grey Worldwide Bangladesh is part of Grey Worldwide South Asia which ranks among the largest communications companies in South Asia. Grey operates branded independent business units in many communications disciplines including general advertising, public relations/public affairs, direct marketing, internet communications, healthcare marketing, brand strategy and design, and online and offline media services. Grey Worldwide Bangladesh boasts of clients like British American Tobacco, P&G, Horlicks (GSK), Ascent Group, and Emirates Airlines among others.

The Effie was first launched in 1968 and this is the first time any agency from Bangladesh has won it. The Effie Asia Pacific award ceremony is to take place in Singapore on February 28. We look forward to seeing Bangladesh represented by this prestigious global platform.