The New Nation - Internet Edition

Internet

If you run a small business, your biggest IT worry is probably not when or whether to upgrade to Vista; it's how to keep your valuable equipment--and the even more precious data it contains--out of the hands of thieves. Laptops and mobile gadgets like cell phones, PDAs, and USB flash drives have become a necessity in many business settings. And such equipment now spends more time than ever outside the office, as employees work at home or in the nearest Starbucks.

That development presents a huge opportunity for loss and theft. Laptop thefts out of parked cars and conference rooms may grab headlines, but a far greater number of devices simply get left behind in places like cabs, subways, and airplanes.

YouGetItBack.com reports that La Guardia airport alone has accumulated more than 70,000 unclaimed laptops and PDAs in its lost and found. According to Accenture, 10 to 15 percent of all handheld computers, PDAs, mobile phones, and pagers are eventually lost by their owners.

Laptops have become increasingly attractive targets for identity thieves, too. A 2006 Ponemon Institute study reported an 81 percent increase in the number of companies reporting stolen laptops between 2005 and 2006. Even notebooks that never leave the office can be targets, as many thefts are inside jobs.

Most small businesses can weather the physical loss of a laptop or two, especially if their insurance policy covers the hardware. But the files on the machine may raise more-troubling issues: They can hold trade secrets or financial and customer data; they may not be backed up on a central server; and losing them may trigger embarrassing public reporting requirements under several recent federal and state laws.

According to a 2007 survey by McAfee and Datamonitor, a data breach involving personal customer information could cost a company, on average, $268,000 in reporting expenses--even if the data is never used. And one-third of the companies surveyed said that a major security breach had the potential to put them out of business entirely.

You can take several key steps to protect both your laptops and your data. By adopting these measures, you'll greatly reduce your risk of losing key hardware and data.

Track Your Laptop With an ID

The first step is to slap an ID tag on each laptop, BlackBerry, digital camera, and USB key your business owns, and record it with a recovery service. An astonishingly large number of businesses never record even the serial numbers of their equipment, police say, making it impossible for authorities to reunite found items with their rightful owners. Tracking tags give you an opportunity to enter serial number information as you tag each item, after which you can use the recovery service as a basic inventory system. (You should definitely maintain serial-number records, as well as purchase receipts, in case of insurance claims.)

Recovery services report recovery rates of 75 percent and higher on tagged items. Evidently, most people who find laptops are honest, and by offering prepaid returns and a reward on the tag (which lists an 800 number), the service makes it easy to do the right thing.

The services have you register each item on the Web, with identifying information; then they contact you to arrange return if an item is found. The price is nominal, usually around $5-$10 per label, with quantity discounts. Vendors that offer labeling and recovery services include ArmorTag, BoomerangIt, StuffBak, TrackItBack, YouGetItBack.com, and zReturn.

Some of these companies sell lifetime service for a fixed price, while others use a yearly subscription model. Some charge a recovery fee if an item is found. TrackItBack sells multipacks, which bring costs down to $5 per label, with lifetime service and no administrative or shipping fees on recovered items. TrackItBack will even send you a free replacement tag if the original comes off.

The recovery firms unanimously cite privacy considerations and their 24-hour phone service as reasons to use their labels instead of just a taped-on business card or an inventory tag from your own company. The labels themselves may deter theft, as they render an item harder to fence. Labels are available for portable projectors, keys, eyeglasses, Bluetooth headsets, GPS devices, luggage, and more--not just laptops and cell phones. Anything that moves can and probably should be protected.