The New Nation - Internet Edition

Recently, Bangladesh Dermatological Society (BDS) certified two popular brands, Fair & Lovely and Lifebuoy, of Unilever Bangladesh Limited. The endorsement ceremony was held in a city hotel on 30 December 2007. Mahtabuddin Ahmed, Finance Director, and Professor Dr. M. A. Wadud, President, signed on behalf ofUnilever Bangladesh and Bangladesh Dermatological Society Limited respectively.

It is difficult to find somebody in Bangladesh who has not used the products Lifebuoy and Fair and Lovely. These products are popular household names in this country for along time. Millions of people still hold Lifebuoy as the only bathing soap in the country. Lifebuoy has proven itself as a symbol of health to the health-conscious. Stepping ahead with time Lifebuoy has a more attractive packaging and being better marketed by Unilever Bangladesh.

Fair & Lovely is another brand of the same company. Fair & Lovely has been reigning as the number one brand for millions of beauty-conscious women around the country. According to consumer needs Unilever is marketing Fair & Lovely in different international formulae packages.