The New Nation - Internet Edition

Farizaa Sabreen

DIA-ASIANA magazine is the joint effort between UK and Bangladesh. Because of the launch of this stylish magazine a gala fashion show is called "Fashion without Frontiers" was held in BCFCC on the 19th of December at 7 p.m. The exclusive Press Launch of DIA-ASIANA magazine had been held on ETC Dhanmondi at 11 a.m. by Nasrine Karin the editor of the magazine.

Asiana and Asiana Wedding Magazine are the largest selling bi-monthly Asian publications in the Uk. A joint venture has been created between Dia House of Fashion Ltd and I and I media Ltd (UK)(publishers of Asiana) to publish Dia Asiana, Bangladesh Edition, to boost the growing fashion trends in the country along with travel destinations both at home and abroad.

Dia Asiana Bangladesh will cover lifestyles, interiors, textile news, Asian haute cuisine, products and useful details for the readers. Dia Asiana Bangladesh Edition will be in both English and Bangla to have a wider reach in Bengal and elsewhere.

The program of 19th December was inaugurated by the Advisor of Foreign Affaires, Dr. Iftekhar A. Chowdhury and the honorable Advisor for Textile, Mrs. Geetiara Safia Chowdhury. This gala fashion show event was managed by JPR and marketing partner is Media Communications Ltd. This event was sponsored by Warid, Sony Ericsson, Chery, acer and GMG.

The magazine organized an extravagant fashion event styled as 'Fashion without Frontiers'-an international standard fashion show-coupled with equally pertinent musical performances by Habib and multi-talented Laila as the MC for that evening was also singing some English numbers.

Foreign Adviser Iftekhar A Chowdhury inaugurated the fashion show at the Plenary Hall of Bangladesh-China Friendship Conference Centre.

A wide range of designers showed their startling collections, namely Roxana Salam, Kuhu, Tootli Rahman, Emdadul Haque, Symon and Tenzing, Tanjim, Tanjim and Monira Emdad.

Among them, Kuhu's collection of stunning saris was noteworthy. The vibrating colours and exquisite design spellbound the audience.

Tanzim's "new T-shirt collection" for both men and women was also good.

The most stunning collection of the event was Roxana Salam collection for young Muslim women. The collection was also displayed in Malaysia. Followed by locally made 18 carat jewellery collection.

Monira Emdad of Tangail Sharir Kutir was honoured with 'Lifetime Achievement Award' by the Bangladesh Design Council. Textiles Adviser Geeteara Safiya Choudhuty gave away the award to Monira.